Active day-to-day management – Counsel ‘drives the campaign process’
and assures that every aspect of the campaign is conducted in a timely and professional
manner.
Develop a comprehensive campaign plan – Based on expertise and experience,
a campaign plan that is best for each unique church is recommended.
Recruitment and solicitation training – Counsel conducts all volunteer and
gift solicitation training, providing appropriate written training guides.
Write campaign materials including brochure and case statement –
‘driving the process’ includes making sure that publicity is conducted in an
appropriate and professional manner and that communication to church members is effective
and relevant.
Coordinate selection of campaign leadership – Counsel lends experience to
the selection and identification of campaign leaders who can be most effective in a
particular volunteer role. A successful campaign requires leadership beyond ‘the
usual suspects’ and the identification and selection of these leaders is crucial.
Identify and segment prospective donors – by effectively managing the
database and working with the Pastor and parish leaders, prospective donors and campaign
leaders are identified and segmented into groups. Segmented groups make it possible for
volunteers to manage their workload and maintain organization within large complex
campaigns.
Organize all committees and direct their activities – Counsel works with
Pastor to identify committee members and assure they are confident and educated about
their roles and responsibilities. This is done via organized volunteer meetings, and
written materials.
Prepare pulpit announcements and detailed agendas for speakers – Counsel
evaluates status of campaign and submits written pulpit announcements to Pastor and
campaign leaders assuring that important campaign news is related to the parish in a
concise and informative manner.
When desirable, solicit or assist in the solicitation of gift prospects –
When appropriate, Counsel assists in the solicitation of gift prospects. Solicitations are
most effective when conducted by an internal member whose presence and participation lends
credibility to support of a given project. It is, however, appropriate and often helpful
for Counsel to assist with such visits – particularly at the beginning of the
campaign – until leaders are comfortable with the presentation and manner in which
solicitations are conducted.
Prepare all publicity and public relations activities – Counsel evaluates
appropriate channels of publicity and assures that volunteer committees are trained and
equipped to implement an organized public relations effort.
Establish and monitor pledge redemption system – System of pledge
redemption is established and monitored by Counsel to assure effective communication and
collection process.
