4662 Gravelly Hills Road
Louisville,
Tennessee 37777
(865) 379-1234
(865) 379-2034 (fax)
(800) 263-1976 (Toll-free)
300 Queen Anne Ave. N., Suite 377
Seattle, Washington 98109
(206) 364-1227
(206) 364-1218 (fax)
(800) 606-6922 |
fundraising for all type of churches
THE CAMPAIGN PROCESS
A successful campaign will follow a phase-by-phase process. With some exceptions,
there are typically six phases in a campaign:
Phase I
The Design & Marketing Phase (4-6 weeks) - Crucial first step to the overall
success of the campaign. Determines best campaign approach, case statement, timeline and
identifies volunteers and major gift prospects.
Phase II
The Pace Setter Phase (3-4 weeks) – Preparation of campaign materials and
initial major gift solicitation visits are made.
Phase III
The Leadership Phase (3-4 weeks) – Solicitation of Leadership Gift prospects.
Phase IV
The Recruitment Phase (3-4 weeks) – Recruitment & solicitation of key
volunteers to function as campaign leaders during the Participation Phase.
Phase V
The Participation Phase (3-4 weeks) – Solicitation of general church
membership.
Phase VI
The Closure Phase (ongoing) – Close-out of all remaining prospects and ongoing
pledge redemption.
The following chart illustrates a Basic Six-Phase Campaign:
Definitions:
Volunteer Sunday – Volunteer Sunday is an opportunity, during Mass or
Service, for all members to return their RSVP cards that indicate which parish-wide
meeting they will be attending. Click
here for sample volunteer form.
Commitment Sunday – Commitment Sunday is a target date for all pledge
redemption cards to be returned. It consists of a campaign-related, vision-oriented mini
presentation and a special offering to collect pledge redemption cards. It is helpful to
have extra pledge cards in the pews. Also, the presentation can often be given by
volunteers and campaign leaders.
Amen Sunday – Amen Sunday is meant to be the final and official date when
pledge cards are returned. Members are given an opportunity during service or Mass to fill
out an Amen Sunday card. The Amen Sunday card looks different than the regular pledge
card. Click here for a
sample Amen Sunday Form.
On AMEN SUNDAY members are asked, during a special announcement, to complete an AMEN
Sunday gift card. Those who have already made their decision, whether yes or no, to
support the campaign write, "AMEN" across the card. Those who have not made a
decision are asked to, at that time, decide by checking the appropriate box. Then all
cards are collected in a special collection.
AMEN SUNDAY is a chance to ‘pull out all the stops’ and highlight the
renovations or construction, thank volunteers, and speak about the results of the campaign
and how they will affect the future of the church. Some churches have gone so far as to
have religious education classes ‘parade’ hand-drawn artwork during the Mass or
Service that relates to the campaign theme. AMEN SUNDAY should have a celebratory
atmosphere so that the church has an opportunity to celebrate its success together as a
community. Ideally the campaign will reach its financial goal during AMEN SUNDAY.
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