4662 Gravelly Hills Road
Louisville,
Tennessee 37777
(865) 379-1234
(865) 379-2034 (fax)
(800) 263-1976 (Toll-free)
300 Queen Anne Ave. N., Suite 377
Seattle, Washington 98109
(206) 364-1227
(206) 364-1218 (fax)
(800) 606-6922 |
fundraising for all type of churches
THINGS TO AVOID
Switching meeting dates, places or times after you have set the timetable.
Consistency builds confidence. Confidence generates support.
Having several training sessions for volunteer workers. A major factor in campaign
success is the sense of community that is built when volunteers work together, train
together and attend meetings together.
Not having a target committee of three to five people to affirm the Major Gift target
requests and raise individual targets. Two heads are usually better than one when
evaluating gift target gift requests. This helps to assure that requests are
individualized and appropriate. A careful evaluation of individualized gift requests
demonstrates that respect and sensitivity were factored into the solicitation planning
process.
Never have meetings on a Friday evening, national or local holiday.
Don’t talk about a challenge goal before the minimum goal is made. When the
minimum goal is made, then members can realistically set sights higher. Only talk
about a challenge goal when there is confidence that it can be reached. This gives the
church an opportunity to celebrate success of the minimum goal and feel as though reaching
the challenge goal is ‘icing on the cake’.
An unequipped campaign office - - avoid having a campaign office combined with another
office. Campaign materials tend to accumulate and staying organized is crucial. An
organized, specified campaign space contributes to the overall effectiveness of the
campaign.
Recruiting Major Gift workers who are not Major Gift prospects – candidates for
the Major Gift committee should come from the Major Gift prospect list. This allows
‘peer-to-peer’ solicitation.
|